The Phygital Future

Exploring how a brand like Mastercard has evolved within a changing retail environment At PSFK’s Future of Retail 2019 Conference, Piers Fawkes (CEO and founder of PSFK) interviewed Cheryl Guerin (Mastercard’s EVP of North America Marketing & Communications) to discuss how to develop a physical and digital retail experience for
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The 5 AR and VR Trends of 2019

Exploring the top trends that will have a transformative effect on the way we live and work Augmented (AR) and virtual (VR) reality are often interchangeably used to describe these immersive technologies. AR allows us to overlay computer graphics onto our immediate environment, while VR gives humans the opportunity to
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Nike: Transforming the Retail Experience

Exploring Nike’s new concept store that blurs the line between the digital and physical retail space. How can you elevate and transform the brick-and-mortar experience for your customers? Nike’s latest innovation, Nike by Melrose is a concept store located on Melrose Avenue in West Hollywood. Its innovative experience will shape
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