performance points

Is Your Brand Trusted?
A new study picks out the beer, car and retail brands, among others, that consumers trust most. More…

Store of the Future
There will be physical stores in the future, but those that survive won’t necessarily look like the stores of today. Consumer demands and expectations, as well as competition from online retailers and innovative companies, all mean stores must transform. More…

The Power of Disruptive Product Innovations
More than 2,000 new products will be introduced this year, and most will see their way into distribution through a retailer’s “one-in, one-out” mandate. The practice of de-listing one of the manufacturer’s SKUs in order to take on another happens nearly 98% of the time, meaning that of the 2,000+ new items introduced, only 40 or so will result in net distribution gains. More…

Realizing an Untapped Millennial Shopping Opportunity
In a presentation from the 2014 Shopper Marketing Expo, Geometry Global’s planning and strategy director Becky Miller and chief strategy officer, North America Eric Pakurar discuss the critical, often unspoken, needs that drive shopping behaviors among millennials. More…

Emotional Ads Pay Off for P&G
Procter & Gamble, the FMCG giant, has found that ads generating an emotional response are nine times more likely to be successful, according to a leading executive from the company. More…

Digital Coupons Are Key at Walmart
Walmart’s digital coupon events on its website soared in the double digits last year versus 2013, according to Marx, a Kantar Media solution. More…

Why Convenience Store Retailers Are Smiling
Low gasoline prices have not only warmed up consumer sentiment, they also are making fuel retailers feel pretty special, according to the latest quarterly retailer sentiment survey from the National Association of Convenience Stores. More…

CMOs Plan to Boost Marketing Budgets by 9% This Year
CMOs plan to increase marketing budgets by an average of 8.7% this year, according to the semi-annual CMO Survey by Duke University, the American Marketing Association and McKinsey & Co. More…

Babies Boost Online Shopping
Multichannel grocery shopping is surging across the globe, with the birth of a new child being a primary driver of an increased propensity to buy online, according to a new study. More…

Millennials Lose TV Habit
Television remains a major draw for Canadian consumers who spend half their total media hours with this channel according to a new survey which also highlights the differing media habits of younger and older millennials. More…

Hillshire and Beacons
After Hillshire Brands tested beacon technology for the promotion of its American Craft link sausages from April through June, it said that consumers exposed to the mobile messaging in store were 20 times more likely to buy. More…

Diageo redefines the rules for agency engagement
Marc Strachan, vp/on-premise strategy and multicultural marketing USA at Diageo North America, has a vital message for advertising agencies: “If you can’t add and drive value, you become dust. You become a vendor. And I can buy vendors a dime a dozen.” More…