research

real actionable insights

The ROI Lab is our unique sandbox where clients and our in–house design teams develop innovations in packaging, merchandising, display and technology. Set-up to replicate actual retail specifications, this facility is used to conduct shopper research as well as develop, test and showcase optimal Marketing-at-Retail executions.

The ROI Lab utilizes the most innovative research techniques available. The use of eye-tracking, mobile research and the most advanced neuromarketing techniques are combined with this environment resulting in the most effective predictive performance research model.

  • The Central Group
  • The Central Group
  • The Central Group