Diffusion of Innovation

Knowing how your potential consumer groups react to innovation can go a long way in choosing your new products and services Diffusion of innovation is a theory about understanding trends and different consumer groups. Being able to understand how consumers respond to innovation trends, plays a part in helping a
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Calculating ROI for Your Marketing Investment

Understanding how to build an attribution model to better calculate marketing ROI In the past, ROI of a marketing investment was calculated based on if sales increased after the investment was made. This calculation was inaccurate because it didn’t factor in other variables that contributed to the purchase. But today,
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The Top 5 Customer Centered Merchandising Trends in 2018

How does your brand stand out in a sea of competing product? In the age of digitalization, brick-and-mortar stores are getting creative by finding appealing ways for consumers to experience in-store shopping with the convenience of online shopping. These are the top five trends for visual merchandising in 2018: dynamic
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