Should retailers look to connect with customers via text messaging?

Look at ways to maximize your use of this simple and universal tool.

Despite other distractions on a smart phone (email, apps, music), 97% of smartphone owners still use their phone to text. So, if you’re a retailer looking to connect with your customer, SMS marketing is the way to go.

Unique Usages

Companies like Wal-Mart and large pharmacy chains are finding ways to leverage text messaging to help their customers. At Wal-Mart, customers can text a certain code to learn more about a product. The code allows the retailer to send the customer real-time information about a product’s location within the store and any relevant deals offered. If you’re trying to reduce the number of paper receipts you have in your bag, you can opt to have an e-receipt sent directly to your mobile device.

Large pharmacy chains have found a way to increase positive customer feedback and generate more revenue via text messaging. Once they opt-in, the customer can be reminded to renew a prescription and get notified when it’s time to pick it up. If they forget to pick it up, a message prompts them to go back to the store. Not only do these uses benefit the customer, but they also help the retailer stay connected with them.’s

The Effectiveness of SMS

There are several factors that make text messaging so effective over other mediums:

  • Universal: It doesn’t matter if you have the latest smartphone out there, SMS is universal across all platforms.
  • Reliable & Targeted: Over email marketing, SMS is said to be a more reliable medium and allows for personalization in content.
  • Always on You:Most people are attached to their smartphone and have it on them at all times.
  • Priority:Despite being able to use smartphones for a plethora of other usages, consumers use their device to text message on a regular basis.

As you can see, texting is very relevant to your shoppers and has gained more traction over the years. To help you get started, think about what you would like to know about your retail locations and your consumers. Then we at The Central Group can help you leverage this economic solution, so you can effectively connect with your customers.


*Source: Total Retail


If you found this story useful, and you’d like to know more about how we work with retailers to optimize text messaging, don’t hesitate to contact Mike Alviano at, (905) 467-2231.


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