What’s the value of research, anyway?

the central group performance at retaill

Let’s be clear. Research is an invaluable tool if you’re in the business of trying to predict, act on, and influence consumer behaviour. Now, the not-so-clear part. We're living in an era of incredible research tools. Unfortunately, the confusion around what sort of research to use is bewildering. The result? Most
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From everyday shopper problem to double digit ROI. How?

The Central Group_Performance At Retail

Every day between 4 and 7 pm, an everyday panic hits -  over 70% of shoppers don’t know what to make for dinner. Sure, retailers provide a variety of fresh home meal replacements options. But brands still struggle with how to offer complements to the perimeter of the store. In
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