Let’s be clear. Research is an invaluable tool if you’re in the business of trying to predict, act on, and influence consumer behaviour. Now, the not-so-clear part. We're living in an era of incredible research tools. Unfortunately, the confusion around what sort of research to use is bewildering. The result? Most
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“Once a shopper waits more than three minutes, the perceived wait time multiplies with each passing minute” Mike Sudal/The Wall Street Journal Checkouts are a focal point for bricks and mortar retail innovation. That innovation is moving fast. For example, the first self-checkouts showed up more than fifteen years ago. There
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