What’s the value of research, anyway?

the central group performance at retaill

Let’s be clear. Research is an invaluable tool if you’re in the business of trying to predict, act on, and influence consumer behaviour. Now, the not-so-clear part. We're living in an era of incredible research tools. Unfortunately, the confusion around what sort of research to use is bewildering. The result? Most
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Checkout the future

The Central Group_Performance At Retail

“Once a shopper waits more than three minutes, the perceived wait time multiplies with each passing minute” Mike Sudal/The Wall Street Journal Checkouts are a focal point for bricks and mortar retail innovation. That innovation is moving fast. For example, the first self-checkouts showed up more than fifteen years ago. There
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