Have you found all your sources of ROI? Really?

The Central Group

I recently was in conversation with a sales executive from a major brand manufacturer. The topic of ROI for their instore programs came up - as it invariably does. The exec was happy to report their double digit increases from product sales and volumes.  So I posed the question: what
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Checkout the future

The Central Group_Performance At Retail

“Once a shopper waits more than three minutes, the perceived wait time multiplies with each passing minute” Mike Sudal/The Wall Street Journal Checkouts are a focal point for bricks and mortar retail innovation. That innovation is moving fast. For example, the first self-checkouts showed up more than fifteen years ago. There
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